In Ladakh region of Jammu and Kashmir, tourist’s promotional festival – Ladakh Singhey Khababs Sindhu Festival celebrated on the bank of Indus River at Leh. The festival presents the Indus River as a symbol of the multi-dimensional cultural identity of India that got its name from the Indus River. Folk songs and dances are performed and local handicrafts and ethnic foods are being exhibited before the tourists during the festival.