Under the aegis of the Women Entrepreneurship Platform (WEP), the NITI Aayog and has partnered with Facebook-owned WhatsApp to support and promote women entrepreneurs in India. Both will announce an annual calendar of events aimed at capacity building of women entrepreneurs and develop specific programmes aimed at addressing challenges faced by women entrepreneurs. The initiative will target registered users of the WEP forum in India. WhatsApp will also partner with the Women Transforming India (WTI) Awards 2019, a flagship initiative of NITI Aayog and provide $100,000 for the WTI winners. The WTI Awards are organised by the NITI Aayog in partnership with the United Nations. These awards recognize and celebrate the contributions of women who are not just addressing and solving key societal challenges but also challenging the stereotypes and breaking the glass ceiling.