1st edition of 2-day unique initiative “Nimad Chilli Festival 2020” organised by Madhya Pradesh Government begins at Kasrawad in Khargone district, Madhya Pradesh(MP) on 29th February & 1st March 2020. Mascot named “chilli chacha” was released during the festival for better marketing the famous spice. “gene bank” will be created to save the original varieties of chillies grown in the region. This festival is locally called ‘Mirch Mahotsav’.