On July 28, the Union government has launched the Go Tribal Campaign in New Delhi to promote the use of tribal handicrafts and natural products. TRIFED has organized this event to institutionalize collaborations and partnerships with different organizations to promote tribal products. During the event, Tribes India and Amazon Global Marketing (AGM) have launched TRIBES India products globally through Amazon platform. With this collaboration, tribal products will be available in the US and will help establish an export market with tribal products. The collection of Madua, Jowaer, Bazra, Red Rice, Honey, Lac products, Spices, Coffee, Tea and Handmade Soaps produced by Tribals in various parts of the country will also be showcased.